Visionary entrepreneurs don’t have time for mediocre financial strategies.
To us, it’s that simple. At YBL, we're committed to delivering excellence that matches your ambition.
That's why we're thrilled to unveil a rebranded YBL. Over many months, we’ve poured our hearts into aligning our outward appearance with the innovative, client-focused approach we've always had at heart.
This isn't just a new look; it's a recommitment to empowering the success of forward-thinking business owners like you.
Why the change?
We've refreshed our brand to better reflect who we are, who we serve, and where we're headed.
In a world where business owners are constantly pushing boundaries, we’ve long recognized the need to evolve alongside you. You're out there redefining industries, and we're here to ensure your financial strategies are just as cutting-edge as your business ideas.
We're the folks who help you keep your financial machine well-oiled so you can focus on those big, audacious goals.
Well, we've decided it's time our brand truly embodies that spirit.
What’s changed?
Firstly our name… kind of.
We've officially transitioned from Your Bottom Line to YBL. But don't worry – this isn't a drastic shift. In fact, it's a natural evolution that reflects both our history and our future.
YBL isn't new to us or our clients. It's a nickname we've been using informally for years, a shorthand that's become second nature in our day-to-day interactions. By officially adopting YBL as our brand name, we're simply formalizing what's already been a part of our identity.
This shift to YBL represents more than just a shorter name. It's a symbol of our commitment to streamlined, efficient service. Just as we've condensed our name, we're constantly refining our processes to deliver maximum value with minimum fuss. YBL is sleek, simple, and powerful – precisely the qualities we bring to your financial strategy.
Rest assured, while our name may be shorter, our dedication to your success remains as strong as ever. Your bottom line is still our top priority. The move to YBL isn't about changing who we are; it's clarifying who we've become and setting the stage for our next chapter of growth and innovation.
YBL embodies everything we stand for—our values, our clients, and our relentless drive to deliver exceptional financial solutions to the businesses we work with.
Our logo and colors
Why explain something visual with words when we can show you? Here's our sleek new logo that embodies the evolution of YBL.
As part of our transition to YBL, we've refreshed our color palette. We’ve traded our old green for a striking new shade: say hello to warm red!
This vibrant color represents the energy and excitement we bring to financial strategy. It's a nod to our innovative approach, our ability to think outside the box, and our promise to provide original solutions tailored to your unique needs. Warm red also reflects our approachable nature and the positivity we bring to our relationships.
We’re also welcoming these colorful characters to our revamped color palette:
Got thoughts? Drop a comment on the reel over on our Instagram. We're all ears! Your feedback isn't just welcome—it's what drives us forward.
This isn’t a reinvention. It’s a sharper focus.
We're excited to bring an even more powerful partnership to our clients as they pursue their ambitious goals. This refresh is all about precision - honing in on what we do best and who we serve best.
Our mission: To be the final stop on your journey to financial success.
Here's what you can expect:
1. An industry-specific approach: We're doubling down on serving forward-thinking entrepreneurs in real estate, health and wellness, construction and professional services. If you're incorporated, pulling in $500K to $5M in revenue, and on a growth trajectory, we're talking to you. We are not for everyone. And that’s okay! We’re focused on clients who align with our values and goals.
2. A spotlight on innovation: We're showcasing how we leverage cutting-edge tools to provide deeper insights, streamline processes, and propel your business forward. This is the core of who we are, now front and centre.
3. An emphasis on our role as your strategic financial partner. We're highlighting our role as your Virtual CFO, bringing high-level financial expertise to your business. We’re not just here to provide the numbers, we’re here to help you grow and evolve.
This rebrand is more than skin-deep. It's a reflection of our core values.
Guiding these visual changes are the principles that have always informed the way we do business:
Collaboration: Let’s do this together.
We believe in the power of teamwork, where every individual's contribution is valued and celebrated. Collaboration is the driving force that propels our approach, allows us to push boundaries and drives continuous evolution in our clients' businesses. As a team we put our heads together to deliver innovative solutions with seamless execution. We recognize that the most successful outcomes are driven by a collective effort towards a shared goal. That’s the teamwork behavior we model at YBL and look for in the clients we support.
Adaptability: our bring it on attitude.
We encourage a mindset of exploration and innovation. Our minds are always open - to new ideas, learnings, and opportunities. In our remote way of working, being tech-savvy isn’t an advantage, it’s a necessity. By combining our expertise with a culture of continuous improvement, we work closely with clients to understand their evolving needs and industry dynamics. This holistic approach enables us to consistently deliver transformative outcomes that position our clients for success in a rapidly changing landscape.
Honesty: feedback moves us forward.
Honesty guides every interaction and decision at YBL. Feedback isn't just welcomed; it's deeply, deeply heard. We've built our business on the foundation of feedback, listening and evolving accordingly. At our core, we believe honesty isn’t about speaking truth without kindness or consideration; it's about cultivating an environment of trust, transparency, and respect. It's what fuels our integrity, builds our credibility, and strengthens our bond as a strategic partner to our clients. Our mutual success depends on it.
We’re fired up about this new chapter, and we hope you are too.
Whether you’re looking to leave your mark in real estate, health and wellness, construction or professional services, we're here to ensure no money is left on the table and no potential goes unfulfilled.
P.s We’ll be sharing helpful guides, templates and resources over on our blog, designed to give you fresh ideas, practical tips, and smart shortcuts to boost your business and reach your goals faster. Watch out for those here → show me the free resources.